There's always something else and something better. Our choices are so unlimited that they become limiting. Magnus Walker loves one thing - cars. Specifically Porsche, his lifelong dedication. It's this pursuit, refining a singular object, that makes the car become as much an idea as a philosophy.
Magnus Walker has two birthdays. That is, two days that have come to define his life and that are worthy of celebration. There is his own, the day he entered the world in the year of 1967, but also the birth that preceded that by only a few years. This one has equally come to define him. It was the launch of the Porsche 911 in 1964. Although running separately at that time, their two lives came into contact decades later and changed the face of both for good.
The Porsche 911 is one of the most iconic cars of all time. It's sleek design is as much at home on racetracks as in the streets. These two worlds often exist separately - for either to thrive it must be fully committed to its task. Yet the Porsche 911 has become part of the history of both. Car fanatics and racing teams have managed to make it excel on the tracks as much as turn heads in the street. It's an enigma and remains to be.
This dichotomous existence gave Magnus Walker the infinite scope that defines his relationship with the car. It started out as a passion that turned into an obsession. From an obsession it turned into a lifestyle and now it's his business. He takes a Porsche and turns it into something more - but that's not where he started.
He seemed destined for Porsche. His first impression of a 911 was so profound that as a 10 year old kid he wrote to Porsche to ask for a job. They replied and told him to finish school, although it turned out school wasn't really for him - he'd have to find another way in. Customisation and making something personal is a part of Walker - just look at him. The same way you'd recognise a silhouette of Mick Jagger on stage, spidery, wiry and contorted - you'd be able to recognise Walker. His wild hair isn't the dreadlocks of the Rastafarian, nor is it the locks of a metalhead - it's the Magnus Mane.
Iconoclasm ran through his blood since he left school without all that much to show. He felt disillusioned with England's prospects so shipped himself over the pond to the US of A. It was there he lived his own version of the American Dream. After being spotted for the clothes he customised for himself, he opened a market stall - eventually turning it into a million dollar business patronised by Madonna and Alice Cooper. Serious Clothing was making serious cash. Did he love clothing? Maybe. His childhood sweetheart, the 911, still lingered in his mind though.
The money generated from this business granted him the opportunity to indulge in his childhood longing of owning a Porsche, which quickly became many Porsche's. His appearance, probably better suited to the fashion or music world than classic car collecting, set him apart from others. It was clear he worked on his own terms and he'd continue to do so no matter what he was working on. As such, his Porsche collecting became Porsche customising - it's here that he became the Urban Outlaw.
His bent for unconventional living birthed a giant. The cars began to gain an underground following in the relatively small circle of classic car restoration. Because he looked nothing like them and didn't really have their background - naturally the cars were absolutely nothing like theirs. He hadn't learned the rules so there was no need in sticking to them. Everyone in the scene was busy drawing squares with perfect sides, Walker waltzed in and drew a circle. Then he drew some flames on it - no one knew what was going on.
His star began to rise to coincide with the internet's growth. We love nothing more than seeing people do what they enjoy, especially people with their own way of doing it. This began to bring Walker to the world's attention - shifting beyond the car scene and onto our screens.
Traditionally, lovers of classic cars take their objects of passion on gentle spins around winding country roads. It's a leisurely pastime for middle-aged men to stare at each others shiny bodies and roaring exhausts, from a field or garage or other similarly refined environs. Walker wasn't like that. Instead he drove his cars wildly, picked up numerous tickets and even found himself detained at gunpoint. For him, cars were there to be driven not looked at. This philosophy caught the eye of Tamir Moscovici.
It was Moscovici that crated the Urban Outlaw documentary in 2013 and it was at this point that Walker and his Porsches entered the public consciousness. 35 years after his letter to Porsche, they reached out to him - he had finally made it. Most importantly, he made it his own way. After that letter, his love for the brand has been reinforced. The passion he had over all those years never dwindled.
Walker's designs are not outrageous, but they are striking. They aren't wild, but rather simple and commanding. The beauty of the 911 and its ability to transcend what defines a car as racing or road, still to this day, has been the basis for Walker's understanding of them. He makes road cars with near-racing specifications. You're buying your wildest dreams, a piece of power and a commitment to a narrative - you're becoming a part of a one-way love story that was eventually reciprocated. You're also buying into a vision of someone that will stop at nothing to realise a dream. Those charming features are powerful stuff. Now his cars are highly valuable, his time is of the essence.
Walker's ability to move beyond the car world is testament to his story. He saw a Porsche at a road show as a poor working-class kid and made it his goal to own one. From that poor kid he became a designer of clothes, then of cars, attracting the eyes of many brands that want to have him on-board. They want to see the world through his eyes, making designs that are personal and liveable - luxury and unique. At every stage of his life things fell into place, he saw an opportunity and took it. He never did it for anybody else. People saw him and his designs and wanted to be a part of them. His value lay in the fact that nothing was ever made for sale. We all what what we can't have, but now we can.
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